About The Hosts

Luke Godwin

Luke is a 3rd generation car dealer from Columbia, SC. He has been the owner of Godwin Motors Inc since 2015 and before that was general manager for 12 years. Godwin Motors has grown from a small store 2 man store to a 20 employee business during this time. He has built and oversees a BHPH portfolio of 800+ accounts that averages repo percentages of less than 12% annually. He now operates a 14 bay service facility, RFC and the dealership daily. Godwin Motors’ mottos are “We Finance you, Not your Credit” and “Come be part of our Family”, the dealership strives to make an impact for better in our community. 700+ 5 star google reviews, 230+ 5 star Facebook reviews, 50+ 5 star yelp reviews without ever using an outside vendor. He is a Past President of the Carolinas IADA and the 2016 CIADA’s Quality Dealer of the Year. He has also served on the Services and Foundation Board for the National Independent Automobile Dealership Association.

Jeff Watson

Jeff built his independent dealership from the ground up. In 2005 he started a subprime finance company. After many years of ups and downs he decided to take the dive and opened his own dealership 4 Seasons Auto. Starting from the bottom with no experience in the auto industry has shown Jeff the importance of dealer education. As co-host of the weekly podcast The Independent Dealer Jeff has had hundreds of conversations with dealers and automotive thought leaders. He doesn’t claim to know it all, but he can find the guy who does. “Dealers Helping Dealers”. When not behind the mic or running the day to day at his dealership, Jeff spends time on his other businesses or relaxing with his family.